去ogle Gears Up to Compete With Microsoft-Backed ChatGPT — Here's What It MeansChatGPT is building its user base faster than the most popular consumer apps created to date.

ChatGPT, the chatbot launched by Microsoft-backedOpenAIlast November, has already taken the world by storm.

And the competition's heating up. Alphabet and去ogle CEO Sundar Pichaisaid Thursday that the company will fold advanced AI features into its search engine "very soon,"CNBCreported.

Related:Student Builds ChatGPT Detection App to Fight AI Plagiarism

ChatGPTis building its user base faster than the most popular consumer apps created to date, reaching an estimated 100 million active users in January, perReuters. For comparison, it took TikTok approximately nine months and Instagram more than two years to hit that number, according to data from Sensor Tower.

According to Pichai, Google will unveil its conversation technology LaMDA, or Language Model for Dialogue Applications, as a companion to search "in the coming weeks and months" for feedback.

Additionally, Pichai announced the company will offer "new tools" and APIs for developers, creators and partners "to empower them to discover new possibilities with AI."

Related:What Is ChatGPT? Google, Siri and Even ChatGPT Are Confused

The subject ofAIcame up frequently during去ogle's fourth-quarter earnings call, and it was the fourth consecutive quarter in which the company fell short of Wall Street's predictions for both earnings and revenue, according to estimates from Refinitiv perCNBC.

Alphabet Inc Class A is down 27% year over year.