Gen Z Shoppers Are Breathing New Life Into Ugg Boots, Other Once Dormant Brands, According to a New ReportThe sheepskin boots were reportedly sold out in stores this past holiday season.
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Ugg boots, the furry, sheepskin boots that defined the 2000s are back, apparently, with spiking interest and Gen Z cachet,according to datafrom shopping website, Lyst.
The site's annual quarterly report that highlights the "hottest" 20 fashion brands was released on Thursday, and, asInsider noted, Ugg is on it for the first time since the index began in 2017.
"Gen Z shoppers are breathing new life into once dormant brands ... with over 1.2 billion mentions on TikTok — Ugg's influence is undeniable," the report notes.
期间商店的靴子也卖完了holidays, it added.
Generation Z, or people bornbetween 1997 and 2012, has demonstrated a penchant for bringing back old technology and trends, fromflip phonesto "vintage" headphones with cords.
But Ugg boots go back much further — the word "ugg" is actually a general term in Australia that means boots made from sheepskin and fleece,according to the BBC.
The company that created the "UGG" boot, Deckers Outdoor Corporation, is based in the U.S. and has tried and failed to trademark the word in Australia (where a court decided it was a generic word and thus could not be trademarked), the outlet added.
The companysaysthe boots began to gain popularity in California in the 1980s. They were firstfeaturedon Oprah's Favorite Things in 2000 (a huge brand-maker back then) and became "cherished commodities" early in the decade, according toVogue.
The boots later gained prominence again with a fashion movement that prioritized "ugly" clothes, and have since become an unironic Gen Z favorite, perInsider. Kylie Jenner was alsospottedwearing them in November.
