A Beloved Snack Is Trending on TikTok — But Some Are Claiming to Eat It in an Extremely Dangerous WayThe viral trend of adding ice cream is fine, but some users are taking it too far.

ByAmanda Breen

Fruit Roll-Ups, the sweet treat thatdebuted in U.S. grocery stores in 1983, has gotten quite the 21st-century update on TikTok.

Viral videos feature users eating the snack frozen; in some cases, people even fill them with ice cream. There's no problem there (though the frozen sheets appear tough to chew at times) — but some are claiming they're eating the Fruit Roll-Ups without removing the plastic,NBC Newsreported.

TikTok user @KitchenToolposted a video他似乎把水果卷的吗the freezer, unwrap and eat it — plastic wrapper apparently included. It went viral with 1.3 million views — but he later admitted he misled viewers on purpose.

Related:How to Use TikTok to Promote Your Business | Entrepreneur

Although ingesting a small amount of plastic on accident isn't necessarily cause for concern, consuming food packaged in plastic on a regular basis has been linked to health issues like metabolic disorders and reduced fertility, perHarvard Health.

So no, you definitely shouldnotdevour that Fruit-Roll Up plastic wrapper and all.

Naturally, Fruit Roll-Ups is trying to set the record straight. In a stitched response to a different user's frozen Fruit Roll-Up video, the company shared its own TikTok to debunk the myth with the caption "legal is making me clarify that you should not attempt to eat plastic."

@fruitrollups#stitchwith @hollyberry09 legal is making me clarify that you should not attempt to eat plastic# fruitrollup♬ original sound - Fruit Roll-Ups

A spokesperson for General Mills, the manufacturer of Fruit Roll-Ups, reaffirmed that message in an email statement to NBC News.

"While consumers can enjoy Fruit Roll-Ups in many fun ways, including frozen, they should always remove the plastic wrap before freezing or consuming the product," the spokesperson said.

Related:How to Integrate TikTok Into Your Video Marketing Strategy

Wavy Line
Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Editor's Pick

Related Topics

Making a Change

Get a Lifetime of Tailored Piano Instruction From This $150 AI App

Perhaps the best part: Learn to play on your own time.

Business News

Doctor's Office Receptionist Arrested for Allegedly Stealing $44,000 From Patients in Square Payment Scam

According to police, the receptionist stole from over 75 patients.

Cryptocurrency / Blockchain

I Want To Buy My Groceries With Crypto — So What's Stopping Me?

There are several ways to make crypto's future less daunting to reach.

Growing a Business

Everyone Wants Meaningful Work. But What Does That Look Like, Really?

More people than ever are searching for work that has meaning. But nobody can agree on how to find it, provide it, or even define it. So we set out to try.

Business News

Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales

Richard Dickson was hired for his expertise in brand transformation.

Cryptocurrency / Blockchain

Is Cryptocurrency the Future of Real Estate Transactions? Here's What You Should Know.

Discussing cryptocurrency's influence on the real estate industry and what the future may look like.