From Rides to Eats, Uber Launches New Food-Delivery ServiceThe ride-hailing tech company that has been growing at astronomical rates around the world is promising 10-minute food delivery in New York City and Chicago.

ByCatherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Uber Blog

Uber is the Goliath that has been blanketing the earth with its goal to be your ride everywhere at all times. Now it wants to bring you your lunch, too. Not only that, but it says your food will arrive injust 10 minutes.

The San Francisco tech giant,which has been valued at $40 billion, launched a program inNew York Cityand Chicago today that allows users to request a meal be brought to them from a local restaurant. The program, called UberEATS, was piloted in Los Angeles and Barcelona and will continue to operate in those cities. In Los Angeles, the pilot program was called UberFRESH.

Related:Uber Raises $1.2 Billion in New Funding Based on a $40 Billion Valuation

In cities where the service is offered, a Uber customer will have the option to toggle over to "EATS" in the app. Drop the pin on your location, hit "View Menu" and you will see what sort of options are available for delivery. Menus rotate every day, according to ablog post from Uberannouncing the news.

Lunch options -- which areavailable from 11 a.m. to 2 p.m. -- go for between $9 and $15. There is a delivery fee of $4, regardless of how many lunches you order at once. Delivery is curbside, so you'll have to meet the driver outside.

Related:Uber Competitor Gett Adds New Delivery Categories in 32 Cities Around the World

Uber's claim to get you your meal within 10 minutes is a bold one for sure. Anyone who lives or works in Manhattan, for instance, knows how easy it is to get snarled in noontime New York City traffic.

Uber's announcement lands it squarely in the crosshairs of a bevy of other delivery-service news.London-based transportation company Gett announced todaythat it will be rolling out delivery services starting in July across all 32 of it's international cities from New York to Moscow.Maple, a newly launched food startup backed by culinary heavyweight David Chang,says that by owning the entire food process from kitchen to bike messenger, it can deliver high-quality food quickly and have it arrive hot and fresh.

Related:Food Startup Takes Delivery Logistics to a New Level

Wavy Line
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Editor's Pick

Related Topics

Business News

Report: AI Will Take More Jobs Away from Women Than Men

Automation is many things, but apparently, it is not gender-neutral.

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

这一趋势开始作为女性的方式找到更多的free time during their days.

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.