Good Franchisee Support Equals Great Franchisee Relations<b></b>
Parsippany, New Jersey-Cendant Corp., franchisor of hotelchains including Howard Johnson, Days Inn and Ramada, implementedits SOAR (Sell, Open, Add Value, Retain) program to encourage itsemployees to give franchisees as much support as possible. Thecompany is aware that, as a franchisor, it must provide vendorrelations, management contract leads, and operational and marketingsupport while maintaining its relationships with franchiseesthrough trust, execution, communication and appreciation, accordingto Russ Moserowitz, Cendant senior vice president of franchise andowner relations. -Franchising World