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The New FrontierFranchising makes inroads worldwide.

ByLeonard N. Swartz

Opinions expressed by Entrepreneur contributors are their own.

Franchising is growing worldwide. From North America to SouthAmerica and beyond, franchising is emerging astheway tooperate and expand successful businesses. Yet the globalmarketplace remains relatively untapped. In fact, the growthpotential for franchising around the world is infinite.

But like any type of business, franchising is no sure thing.Every country has different customs, cultures, languages and laws,making cross-border expansion a challenging proposition.Franchisors must first determine whether their products andservices are in demand in the new country. They must also be ableto transfer knowledge and provide the necessary training andsupport to franchisees.

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