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The Future Of Franchising . . . Today!Five trends that will carry franchising into the 21st century

ByAndrew A. Caffey

Opinions expressed by Entrepreneur contributors are their own.

It is the question most asked by small-business investors:"What's hot in franchising today?"

Everyone knows a franchising success story; they have becomepart of our cultural history. Ray Kroc and Colonel Sanders long agoelevated the idea of franchise success to the level of popularmyth. Not only were they spectacularly successful in creatingMcDonald's and Kentucky Fried Chicken, respectively, they alsomade millionaires of the hundreds of people who invested early intheir promising franchising programs.

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