Entrepreneur Plus - Short White
For Subscribers

An American IconSome things just say "America," like baseball, apple pie and . . . franchises. Here are 5 big ways franchising has affected our nation.

ByApril Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

Chances are, most people don't realize how much franchises have become an integral part of their lives. They could easily get goods and services from franchises on a daily basis without knowing it-the proliferation of concepts and models is so great, consumers often don't distinguish or discriminate between franchise or nonfranchise businesses.

虽然特许经营作为一个概念已经存在了centuries, it became a prevalent force in American business just a few generations ago. And as anyone who has watched TV, listened to the radio or read ads can attest, franchising has become an icon of American life. Robert A. Robicheaux, chair of the Department of Management, Marketing and Industrial Distribution at the University of Alabama, Birmingham, says the "explosion of entrepreneurship made possible by franchising" began in the 1950s, punctuated resoundingly by Ray Kroc, founder of McDonald's. By using franchising, which Robicheaux points out is nothing more than a particular legal form of business, franchisees could be, as he puts it, "quasi-independent" business owners who basically assisted the franchisor in expanding the brand. Now, in addition to the vast hamburger empires, automobile dealerships, janitorial services and just about any other type of business imaginable can use franchising as a way to build and expand. In doing so, franchising has irrevocably shaped the nation. On a broad scale, here are five areas that have been significantly affected by franchising: the economy, jobs, entrepreneurship, uniformity and culture.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • Entrepr免费订阅eneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Related Topics

Business News

'The Actual Most Magical Place on Earth': Disney Employee Reveals Secret Discount Store Only Available to Disney Cast Members

The store is called Cast Connection and Property Control, and it's located in Orlando, Florida.

Business News

'I Make Trucks for Real People': Ford CEO Slams Tesla's Cybertruck

In an interview with CNBC, Jim Farley said his company wasn't threatened by Tesla's entry into the pickup market.

领导

4 Ways To Completely Destroy Your Credibility At Work

Once you've lost your colleagues' trust, it's hard to gain it back.

Business Solutions

Discover How You Can Use AI in Your Business with This $29.99 Bundle

Save $22 on this well-rounded education on ChatGPT and artificial intelligence.

Starting a Business

8 Ways to Come Up With a Business Idea

If you're planning to start a business, you first need to figure out a winning concept. Consider these strategies to help get your creative juices flowing.

Business News

Bud Light Launches 'Biggest Summer Campaign Ever' Amid Backlash and a Decline in Sales

Bud Light sales revenue declined by 26.8% in early June compared to a year prior.