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Most people go to Hollywood to find fame and fortune in theentertainment world. For commercial actor Mark Rollings, 38,starring in a big-budget action film with Arnold or Sly wasn'texactly his idea of a successful career in the city of glamour andglitz. Instead, Rollings' story of franchise success inTinseltown is a model for anyone who wants to cash in onHollywood.
The former radio station owner from St. Louis opened a Fastsignsfranchise in Studio City, California, with one dream: to providesigns to the stars. He advertised in industry publications anddirectories, then networked like a Hollywood pro. One of the firstjobs he landed was making several signs for NBC's Caroline inthe City. Another big break came via a job he did for a televisedconcert featuring KISS, The Who, Leann Rimes and the DixieChicks-when the Internet company sponsor needed two 400-square-footbanners in a week's time, he delivered.
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