Everyone WinsUsing contests to garner interest in your products is a win-win.
Opinions expressed by Entrepreneur contributors are their own.
Whether it's a trip to Jamaica, a makeover or a $100 gift card, everyone loves to win something. That's why contests are such a great way to build business buzz. "Contests can create a lot of interest in your products and cast a very positive glow on you," says Bonnie Carlson, president of the Promotion Marketing Association.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts