Etsy Snags Parisian Startup in Largest Acquisition YetEtsy has scooped up 'A Little Market' -- a Paris-headquartered digital marketplace that also specializes in handmade crafts -- for a reported $100 million in cash and stock.
ByGeoff Weiss•
Opinions expressed by Entrepreneur contributors are their own.
Brooklyn-basedEtsy是航行灯。
Marking its biggest acquisition ever, Etsy announced today that it has purchasedA Little Market-- a Paris-headquartered digital marketplace that also specializes in handmade crafts.
In ablog postannouncing the acquisition, Etsy CEO Chad Dickerson didn't disclose terms of the deal -- thoughThe Wall Street Journalpegged the purchase price at $100 million in cash and stock.
Related:Come August, Etsy Merchants Can Sell Directly to Retailers
"A Little Market will remain independent, led by founders Nicolas Cohen, Nicolas d'Audiffret and Loic Duvernay," Dickerson vowed, "and the buyer and seller experiences on both platforms will not change as a result of this acquisition."
The move demonstrates Etsy's push "to go deeper into local markets," Dickerson told theJournal. While the company does conduct business in France already, it is mostly between buyers and sellers of different countries. A Little Market, on the other hand, "has been focused on domestic growth among French sellers and buyers" -- an enticing community in terms of local penetration.
A Little Market is Etsy's sixth total acquisition, following itspurchase of Grand St.-- another online marketplace where indie hardware makers vend their cutting-edge creations -- in April.
Related:From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
