Postal PointersSnail mail is still essential for many businesses-here are a few tips on how to utilize its potential.

  • Clean up.The post office can clean your mailinglist-for free. They'll correct addresses, note incompleteaddresses and add ZIP-plus-4 codes so you'll be eligible forbar-code discounts.
  • Bulk up.If you mail in bulk, consider purchasing astandard-mail permit. Although the permit costs around $85 a year,you'll pay substantially less than first class rates.
  • Shop around.Delivery rates vary among carriers. Comparerates and ask about small-business discounts.
  • Mail early.In many cases, this results in one- totwo-day delivery-all for the price of a first class stamp.

Excerpted fromGet Smart: 365 Tips To Boost YourEntrepreneurial IQ

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