Will Work for PizzaIs this entrepreneur's ad campaign helping homeless people—or exploiting them?
Opinions expressed by Entrepreneur contributors are their own.
If you live in Portland, Oregon, you've probably seen them:homeless people with signs that read, "Pizza Schmizza paid meto hold this sign instead of asking for money." EntrepreneurAndre Jehan, 41, pays those homeless people in slices and soda andsometimes a couple of bucks. Homeless advocates are aghast. DonaldWhitehead, executive director of the National Coalition for theHomeless, says Jehan is "exploiting" the homeless, and"any person who works a job in America should get at leastminimum wage . . . or better, a living wage. The signs aredegrading." Not surprisingly, Jehan sees it differently.
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