Full ServiceWhen it comes to customer service, actions speak louder than words.
Opinions expressed by Entrepreneur contributors are their own.
For more than a decade, American businesses have promised--oftenin loud advertisements--to deliver top-notch customer service. Butgood as that sounds, it's not reality, says John Tschohl,author ofAchieving Excellence Through Customer Service(Bestsellers Publishing).
"The general level of service remains poor. Top managementthinks they are doing great--but customers know otherwise,"says Tschohl.
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