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Have you ever visited a Chinese restaurant with your family or alarge group and ordered from the family-style menu? That's theone where you can choose two dishes from column A, two from columnB and two from column C. Growing up in my family, every Sundaynight meant dinner at the local Chinese restaurant. We always wenthome way too full--yet thoroughly satisfied.
Here's an approach to setting up a year-round sales andmarketing strategy for your new business that follows a similarlysatisfying principle--you choose tactics from the lists below: twofrom column A, two from column B and two from column C.
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