Opinions expressed by Entrepreneur contributors are their own.
Everybody's heard that on January 1, 1999, the EuropeanUnion (EU) will adopt the euro as its currency system. But whatU.S. exporters might not realize is that it means doing business inEuropean countries will get a lot more complicated.
"Companies have to prepare now for a far more competitivemarketplace in Europe," says Thomas P. Mottley, aninternational trade specialist with the U.S. Department ofCommerce. "It's going to take some adjustment, but it canbe done."
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