Elon Musk Expresses Concern Over X's Future, Says It 'May Fail' Amid Turbulent YearIn late May, Fidelity estimated X's valuation at $15 billion, nearly a third of the $44 billion Musk paid for the platform in October 2022.

ByMadeline Garfinkle

Key Takeaways

  • “我们可能会失败,正如许多人预测,”伦亩k posted to X on Saturday.
  • X has faced glitches, alleged intentional slowdowns, and brand safety concerns — and that was just last week.

X, formerly Twitter, has had a turbulent year sinceElon Musk'sacquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta.

Now, Musk is acknowledging that X "may fail" amid the constant changes and obstacles.

"The sad truth is that there are no great 'social networks' right now," Muskpostedon X on Saturday. "We may fail, as so many have predicted, but we will try our best to make there be at least one."

Linda Yaccarino, who stepped in as X CEO in June,chimed into write: "There is an important place in the world for X."

Musk also received some words of encouragement (and criticism) from a fellow billionaire and sometimes rival, Mark Cuban. In a reply to Musk's tweet, Cuban noted that the technology isn't the problem, and since the billionaire's acquisition it has been "far better." However, it's Musk's "control" of the platform that prevents it from being the digital town square of sorts it once was.

Cuban has weighed in before on X's changes, including criticism of thecheckmark system, the billionaire's exercise offree speech, and skepticism of Musk'smotivesin purchasing the platform in the first place.

Related:Meta Unveils Twitter Competitor to Offer People a 'Sanely Run' Platform

In late May, the investment group Fidelityestimated X's valuationat $15 billion, nearly a third of the $44 billion Musk paid for the platform in October 2022. In the same month, it was found that ad revenue at X was down 59% as compared to a year earlier, according to internal documents obtained byThe New York Times.

And the obstacles for X continue to pile up.

Over the weekend, Xexperienced a glitch上周末,在发布图片和链接to the platform before December 2014 seeming got deleted. Last week, X faced another malfunction—competitors and news outlets experienced anoticeable slowdownof up to five seconds, which was also believed by major outlets likeThe Washington PostandReutersto be an intentional move by Musk.

On August 16th, Media Matters for America released areportthat found at least 18 brands' ads were placed alongside a verified pro-Nazi account, resulting in two brands immediately suspending ad spend on the platform.

Related:Elon Musk Accused of Deliberately Slowing Down Links to News Outlets and Competitors on X

Madeline Garfinkle

Entrepreneur Staff

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University.

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