北极星烤特斯拉电动汽车公司首席执行官Elon Musk and Volkswagen In its Super Bowl Ad, With References to 'Conquering Mars' and 'Dieselgate'Polestar's Super Bowl advert appeared to take aim at Tesla CEO, Elon Musk, and Volkswagen.
ByKate Duffy•
This story originally appeared on业务Insider
Polestar seemed to take shots at Tesla CEO Elon Musk and German automaker Volkswagen in a commercial for the company's electric sedan shown during Sunday's Super Bowl broadcast.
The electric vehicle startup's "No Compromises"advertisement, which lasted 30 seconds, featured close-up shots of thePolestar 2with dramatic background music. The ad included phrases such as "no dirty secrets," "no empty promises," and "no greenwashing."
In particular, the ad seemed to target Musk with the message "no conquering Mars." Other publications, includingCNBCandThe Vergealso reported on Polestar's advert.
The billionaire Tesla chief is also CEO of rocket manufacturer SpaceX. He has spoken of an aim tosend humans to Marsand create a self-sustaining community there. He plans to land people on the Red Planet by 2026, transported by SpaceX's Starship rockets.
Polestar also took a jab at Volkswagen with a "no dieselgate" message, a reference to thecarmaker's 2015 emissions scandal, where it was found to have used software allowing its diesel engines tobeat emissions testing.
"Our intention with the ad was to showcase our position of "no compromises" across Polestar," a company spokesperson told Insider.
"We believe in 'no compromises', for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad," the spokesperson told Insider.
