Breakfast Is Getting a Boozy Upgrade With Eggo's New Holiday ProductWaffle-maker Eggo is releasing a festive new product to kick off the holiday season.

ByEntrepreneur Staff

Waffle purveyor Eggo is branching out thisholiday seasonand kicking breakfast up a notch.

The company announced a new product to commemorate the festivities ahead, and it's a little different from its family-favorite toastable waffles: booze.

In collaboration with Sugarlands Distilling Co., Eggo is releasingEggo Nog Appalachian Sippin' Cream, a rum-based liqueur with notes of cinnamon and nutmeg, which is perfect for getting cozy on winter mornings.

The beverage can be enjoyed on its own or paired with Eggo's Thick & Fluffy Waffles for a luxuriousbrunchexperience.

Related:Million-Dollar Hangover: The 11 Most Expensive Bottles of Booze

"The holidays are exhausting for parents — from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves," Joe Beauprez, marketing director for Eggo, said, perDelish.“我们创建Eggo钉给父母一个美味way to indulge in some well-deserved 'evening me time.' Paired perfectly with our Eggo Thick & Fluffy Waffles — maybe even topped with a dollop of ice cream — Eggo Nog is sure to help parents L'Eggo during one of the busiest times of the year."

The Eggo Nog will be available at select retailers during the holiday season. You can find a location near you atSugarlands.com/EggoNog
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