Sole ProprietorProfile of Zappos.com Inc., an any-shoe-you-could-want Web site
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Nick Swinmurn, 27, admits, "I didn't know anythingabout shoes" before starting Zappos.com Inc. (formerlyShoeSite.com), where you can find every size, style and color offootwear manufactured by about 100 brands. He was a film major incollege, for heaven's sake-and before getting a taste ofe-business, he worked for the San Diego Padres.
Knowing his career with the Padres had peaked, Swinmurn moved onto AutoWeb.com, where he witnessed another recent college graduateenjoy the venture's speedy growth. Swinmurn absorbed as much ashe could while conceiving of ways he could successfully utilize theInternet for his own means. Following a trip to the mall when hecouldn't find the boots he wanted, Swinmurn wanted a site whereconsumerscouldget every style from every brand.
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