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Remember Stuart Smalley? You know, the guy onSaturday Night Livewho'd gaze in the mirror and, with a plastered smile, recite aloud, "I'm good enough. I'm smart enough. And, doggone it, peoplelikeme." Don't let this spoof put a bad taste in your mouth about using affirmations: They really do work--when you do them properly.
Ask Ken Gootnick, 36, president and founder of It's All Greek To Me, a Simi Valley, California, company that develops imprinted products for promotional, collegiate and souvenir markets. Gootnick regularly uses positive affirmations to cultivate a mind-set that pushes him toward his goals. "When you repeat affirmations, you feel more positive about your life and the day ahead," he says. "You foster self-esteem and a feeling of confidence, and people want to be around you. Everything begins to come together."
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