Entrepreneur Plus - Short White
For Subscribers

When Opportunity Knocks.Clamoring to start a homebased business and secure your future? The door is wide open for you.

ByGisela M. Pedroza

Opinions expressed by Entrepreneur contributors are their own.

It may be too early to say how many homebased businesses have been started since the attacks of September 11, but one thing is for sure: The technological advancements of the past decade have certainly made starting a homebased business easier than ever. At the same time, many of those businesses are in danger of failing due to bad planning and bad ideas. "People were so eager to jump in and start homebased businesses [after the attacks], and I really caution people [against] thinking it will take less work than it did working for a company," says Maria T. Bailey, founder ofBlueSuitMom.com, a site that caters to working mothers; radio host of Mom Talk Radio; and author ofThe Women's Home-Based Business Book of Answers. "People underestimate the amount of work it takes to actually launch a homebased business."

The faltering economy was the catalyst for Donna Crafton and her partner, Jennifer Hofmeister, to startPRima Donna PR Inc. in Golden, Colorado, last August, but the terrorist attacks stopped the business in its tracks. As the holidays rolled around, Crafton found herself on a tight budget, so she decided to make scarves to give as Christmas gifts to her friends. A night on the town wearing one of her scarves in upscale Cherry Creek, Colorado, changed her destiny: She was stopped repeatedly by women wanting to know where she had purchased her scarf. After researching production costs and getting feedback from an informal focus group, Crafton launched Fizz by Prima Donna a mere two weeks later, just in time for the holidays. She now expects sales of more than $100,000 this year.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Unlimited access, including premium content
  • No ads
  • Subscription to狗万官方magazine
  • Four free e-books a year
  • Subscriber-only events with our experts

Editor's Pick

Related Topics

Business Culture

The Newest Workplace Trend Has HR Sounding The Alarm

HR departments are still figuring out how to handle "quiet quitting," but a new trend is taking over.

Business News

Body of Missing 27-Year-Old Goldman Sachs Banker Found in Nearby Body of Water

John Castic, a 27-year-old Goldman Sachs employee, went missing around 2:30 a.m. on Saturday after attending a concert at the Brooklyn Mirage in East Williamsburg.

Business News

Taco Bell Slammed With Lawsuit Over 'Especially Concerning' Advertisements, Allegedly Deceiving Customers

The class action lawsuit claims the chain is advertising more than they deliver.

Business News

An 81-Year-Old Florida CEO Just Indicted for a $250 Million Ponzi Scheme Ran a Sprawling Senior Citizen Crime Ring

Carl Ruderman is the fifth senior citizen in the Miami-Fort-Lauderdale-Palm Beach metropolitan area to face charges in connection with the scam.

Marketing

'I Cannot Wait to Host You': Gwyneth Paltrow Just Listed Her Guesthouse On Airbnb.

The goop founder says she hopes 'we'll find connections and commonalities over a delicious meal.'

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.