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The Winner's CircleTimes may be tough, but our 10th Annual Business Travel Award winners still make travel a pleasure.

ByChristopher McGinnis

Opinions expressed by Entrepreneur contributors are their own.

Sweeping change. revolution. upheaval. Transformation. Whatever you care to call it, the business travel market is experiencing it right now.

But even in these lean and uncertain times, our latest Business Travel Awards winners are still going out of their way to cater to business travelers' growing needs. Interestingly, several previous (some perennial) Business Travel Awards winners are the very companies that are flourishing today. Prior winners such as AirTran, Frontier and Southwest are now the darlings of the air travel market. Hampton Inn, Holiday Inn Express and W Hotels are leading the pack in their respective hotel segments in many ways. In addition, Payless and Thrifty are currently picking up where the major car rental companies have left off.

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