The Vow FactorHow one dotcom survives--and thrives--in the ultracompetitive wedding market

Beth Drucker, 46, and her husband, Lou, 49, have found eternalwedded bliss-not only as husband and wife, but also asfounders of a tremendously successful Web site,NewYorkMetroWeddings.com. Back in 1996, after the couple launchedthe wedding supplier referral service with just $3,000, the sitebecame an instant hit. Today, with front page listings on everymajor U.S. search engine, their site averages almost 300,000visitors per month. We asked Beth what it takes to make it in thecompetitive dotcom world.

Many wedding-related Web sites fail. How have you kept yoursgoing for five years?
Because of my [design and illustration] background, I was able todesign something with a sophisticated New York look, rather thanthe pink hearts and flowers of other wedding sites. I spend about50 hours per week working on the site-that includesinterviewing vendors and experts to get site content. We also sendout e-mail newsletters to remind people we're here.