Tastes Like ChickenMcDonald's adds yet another nugget to its family.
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Restaurant giant McDonald's recently announced its plannedacquisition of the Boston Market chain of stores for $173.5million. "We see great potential for Boston Market. It's awell-established brand with excellent employees, quality products,loyal customers and growth potential," says Lisa Howard, aspokesperson for McDonald's.
Relying on the strength of Boston Market's menu,McDonald's isn't planning any functional or physicalchanges to the existing 751 company-owned and 108 franchisee-ownedBoston Market restaurants. Any major changes will come in the formof expertise. As Howard points out, McDonald's has a vastglobal supply infrastructure and the "experience of running amultiunit restaurant business with a standard of highquality."
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