Sugar RushU.S. entrepreneurs satisfy the world's sweet tooth.
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As new parts of the global market warm up, the U.S. candyindustry's profits get sweeter by the day. According to theNational Confectioners Association (NCA), however, only 5 percentof U.S. manufacturers (more than 90 percent of which are small andmidsized businesses) are selling internationally, which meansthere's still room for would-be Willie Wonkas in this $21billion industry.
"Everybody likes candy," says James Johnson, theNCA's director of international marketing services. "Nomatter what the culture is, there's a good feeling attached toit."
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