Stir CrazyDo-it-yourself stir-fry restaurants cater to diners' desire to have it their way.
ByDavid Doran•
Opinions expressed by Entrepreneur contributors are their own.
The food items on the menu can make or break a new restaurant.Before opening day rolls around, restaurant owners and their chefsspend hours planning menus and wondering whether their culinaryofferings will tickle consumers' taste buds and entice them tocome back for more. There is, however, a concept that offers asolution to this dilemma: Allow diners to choose ingredients from afresh-food bar containing a variety of meats and vegetables, selecta sauce or concoct their own, and then watch as a chef stir-friesthe dish in a wok or cooks it on a grill.
First known as Mongolian barbecue, the newest incarnation ofthis cuisine, do-it-yourself stir-fry restaurants, is takingAmerica by storm. Prior to the mid-20th century, restaurants in theUnited States serving Chinese and other Asian foods could only befound in the "Chinatowns" or other ethnic enclaves ofmajor cities such as Chicago and San Francisco. But by 1997, Asianrestaurants were cooking up nearly $10 billion per year in sales,and according to monthly magazineChinese Restaurant News,today there are more than 30,000 such restaurants in the UnitedStates, a 36 percent increase since 1992.
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