Step 11: Promote Your BusinessHighlight your business's unique advantages to attract customers.
Opinions expressed by Entrepreneur contributors are their own.
One of the last major steps in launching a new venture entailsplanning and implementing effective ways to promote your businessto others. The goal is to let potential customers know that you andyour business exist.
Although different types of businesses require somewhatdifferent approaches, the most cost-effective ways of promotingmost new products and services include the well-known basics:fliers, direct-mail letters and brochures, Yellow Pages listings,telephone calls and newspaper advertisements. Door-to-door visitsand personal appearances at seminars, trade shows and local eventscan also be quite effective.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts