Read Their LipsLet your customers do the talking with word-of-mouth marketing.
ByJulia Miller•
Opinions expressed by Entrepreneur contributors are their own.
When it comes to chatting up your homebased business,there's nothing more helpful or economical than effectiveword-of-mouth marketing. Stop and think about it: If you see an adproclaiming that one office supply store has the best prices onanswering machines, but your friend tells you another storeactually has lower prices, who are you going to believe? You'reobviously going to believe your friend, because he or she has noagenda, and therefore is a credible source.
The same applies when it comes to word-of-mouth referrals. Someof the most successful homebased marketers are those who are ableto take their base of happy clients and encourage them to sharetheir satisfaction with friends and peers. While word-of-mouthtechniques vary, you can generally expect positive results if youdo the following:
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
