Press For Success8 secrets to writing more powerful press releases.
Opinions expressed by Entrepreneur contributors are their own.
Have you recently started a new business, invented a newproduct, or created a service that helps people in a unique way?Then chances are, you've got a story to tell. Public relationsis a highly credible, low-cost way to build sales for your newcompany. To get the coverage you need, here are eight time-testedrules for creating press releases that get noticed.
1. Select the right media for your particularstory.Always begin by creating a "press list."This is a list of media that reach large numbers of your targetaudience and are looked to as reputable sources of information.Then select different media from your press list to receive varioustypes of stories.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts