Marketing To Like-Minded ClientsAre you a female or minority entrepreneur looking to appeal to like-minded businesses? Read on to find out how you can make the most of this relationship.
ByJulia Miller•
Opinions expressed by Entrepreneur contributors are their own.
In the world of marketing it's all about relationships,especially if you're a woman or minority entrepreneur aimingyour business at female and minority clients.
"Females in particular readily seek out the advice ofprofessional peers and place a higher value on customerservice," says Joan Steltman, a market development executivein charge of IBM's women-owned businessWeb siteand an experton relationship marketing.
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