Opinions expressed by Entrepreneur contributors are their own.
As a new business owner, you have important questions about yourcompany's sales and marketing programs. How will you create aprofessional image and win customers? Where will you run ads andhow often? How can you use public relations and special events toget noticed? How much should you invest in direct-mail marketing?Take this quick quiz to test your sales and marketing know-how;then read the expert tips to put your marketing program on the fasttrack.
Answer True or False
1. A new business should produce a quick, temporary brochure atfirst, then invest in a higher-quality piece when the businessbecomes successful.
A. True
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
