Make a StatementIf you want to motivate prospects and customers, show them the benefits.
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Quite possibly, the most important thing you could do todaywould be develop a single, unified benefit statement that willbecome the crux of your sales and marketing message.
The best way to create your own unique benefit statement is tomake a comprehensive list of the features of your company and itsproducts or services. Even if you're starting a homebasedbusiness, you can draw on your past experience to flesh out thelist.
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