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Joanne Shaw didn't get into the specialty coffee industrybecause it was hip. Indeed, when she launched Flushing,Michigan-based Coffee Beanery Ltd. 20 years ago, coffee wasanything but the cup of caffeinated chic that it is now.
"Those were the days of freeze-dried and instantcoffee," Shaw recalls. "There were few, if any, retailcoffee stores--let alone coffee chains."
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