It's Just EmotionAre your feelings helping or hindering the start-up process?
Opinions expressed by Entrepreneur contributors are their own.
We like to think that we're devoid of emotions in ourprofessional lives--that we make critical decisions with a businesshead and not a bleeding heart. The truth is that our emotionsfollow us wherever we go. In fact, for most entrepreneurs, bothpositive and negative emotions become even more acute during abusiness start-up.
It's a rare individual who doesn't get excited uponlanding his first account, or who doesn't feel the pain ofdisappointment when the business suffers a setback. Business is nota constant. Like life, it changes. When those changes correspondwith our desires or exceed our expectations, we're happy; whenthey don't, our emotions take a more negative turn.
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