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It Figures 12/03

The popularity of e-mail, complaining customers and more

BySteve Cooper•

Opinions expressed by Entrepreneur contributors are their own.

Ifthey had it to do all over again,
81%
of entrepreneurs would still becomeentrepreneurs.
SOURCE: Wells Fargo/Gallup SmallBusiness Index

44%
of professionals use e-mail almost twice asmuch as the telephone.
SOURCE: KRCResearch

59%
of complaining customers want an apology;only
5%
receive one.
SOURCE: Customer CareAlliance

93%
of 21-year-olds have a creditcard;
58%
have four or more.
SOURCE: Nellie Mae

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