Honesty Is The Best PolicyIt's a cliche, but it's true when it comes to your business.

The foundation of any successful relationship is trust. Itprovides security, credibility and reliability. Some businessowners will promise a prospect the sun and the moon to make thesale, knowing full well they can't deliver. While they may makethe sale, they'll probably never see that customer again.Don't make any promises you can't keep. If you tell acustomer the product he or she ordered will be delivered on acertain date, make darn sure it arrives on that precise day. Whenyou sign a contract to incorporate components A, B and C into aproject, you'd better include those three items. Promotehonesty with your workers and customers, and in return, you'llget loyalty.

Excerpted from303 Marketing Tips: Guaranteed To Boost YourBusiness