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Goodwill HuntingWho cares about socially responsible business practices? Seventy percent of consumers, that's who.

ByGayle Sato Stodder

Opinions expressed by Entrepreneur contributors are their own.

Because we believe the subject matter is so important, over thenext two months Entrepreneur Media is running the followingarticle, examining the question of ethics for small business, inthree of our publications:Entrepreneur, Business Start-Ups andEntrepreneur's HomeOffice.

Charlie Wilson is trying to run an ethical business. He'smade social responsibility part of the mission statement at his$1.6 million Houston-based salvage company, SeaRail InternationalInc. He's made ethics a consideration in putting togetherguidelines for his salespeople. And he's made"self-actualization"--not wealth--his ultimate goal as anentrepreneur.

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