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Exactly what are businesses using their Web sites to accomplish?A new Pricewaterhouse-Coopers LLP survey of growing companiesindicates the top uses are building relationships with customers(61 percent) and inviting customer feedback (60 percent).
While it's predictable, for instance, that 94 percent ofbusiness Web sites are used to advertise the company and itsproducts, the key finding is that smart organizations employ theWeb to build "virtual communities to capture the hearts andminds of their customers," says Ellen M. Knapp ofPricewaterhouseCoopers.
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