Get SmartIf you don't know your product inside and out, you won't make the sale.
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How does an up-and-coming entrepreneur turn a trend-settingbusiness into a fleeting fad? By not getting smart about his or herproduct.
Stay with me on this. In the December issue of狗万官方, Robert McGarvey interviewed futurist FaithPopcorn. He asked her the difference between a trend and a fad.Popcorn replied: "Trends are big and broad. A fad is shorterin duration--a flash in the pan."
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