East Meets WestAsian Americans have money, Net savvy and entrepreneurial fire. Media magnate Jeff Yang explains how to tap both their talent and dollars.

Although Asian Americans make up just 4 percent of the U.S.population, they are the nation's fastest-growing ethnic group,expected to constitute 12 percent by 2020. In 1994, even beforehelping to lead the Internet explosion, the U.S. Census Bureaureports Asian Americans had average household incomes of $52,562,compared with $45,034 for white Americans. We asked Jeff Yang, 32,CEO of aMedia Inc. and publisher ofaMagazine: Inside AsianAmerica, which has a circulation of 200,000, about how to tapinto this community.

Give us some insight into the majorAsian American communities.