Case Study of a Dotcom, Part 1One e-business's journey through start-up, fallout and everything in between
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On first glance, Eric Grossman'sstory reads much like that of so many of today's youngentrepreneurs. Grossman, a former consultant at Ernst & Youngwho had always dreamed of starting his own business, was simplyhoning his skills in corporate America, looking for the rightidea-and the right moment to present that idea to the world.Sounds familiar, right?
But that's where the story stops sounding banal-andstarts sounding script-worthy. Back in 1999, upon reading anarticle in theHealthcare Forum Journalcalled "HMOs'R' Us," Grossman found the impetus for hisAtlanta-based company,SimplyHealth.com. Author Philip Lathrop hadoutlined a mythical health-care business, but Grossman knew it wasreal-world stuff.
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