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Au NaturalLaunching a skin-care company from the ground up

ByMichelle Prather

Opinions expressed by Entrepreneur contributors are their own.

Susie Wang, 24, sometimes feels disconcerted that she's notyet bringing in millions with her San Francisco natural skin-carecompany, Aqua Dessa. But Susie, we're here to tell ya, whileyour sales may still be under half a million, the notorietyyou've received from the likes of Mademoiselle and the businesspress is nothing short of remarkable, when countless brandsaren't getting any coverage at all.

Three years ago, Wang, then a math communications major/businessminor at the University of California, Berkeley (school's onhiatus for now), borrowed $5,000 from her 19-year-oldjunior-pro-golfer brother, James, to begin researching ways tostart a skin-care line. She could either go the easy route-hire aprivate-label manufacturer to mass-produce everything frommoisturizers to shower gels-or start from scratch, which is whatshe did.

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