Attention, PleaseThe art of creating buzz isn't hard to master--just keep these points in mind.

So you want to be on the cover of a magazine, do you? Though youmay not be a supermodel or a high-profile celebrity, you can stillget some media coverage for your company. A good editorial mentionof you or your product or service can drum up business, addcredibility and help get your name in front of prospects.

Making headlines is easier than you think. Just ask ChristinPowell, founder ofJuice Beauty Inc., an organic beauty company in MillValley, California. Powell, a former business developmentexecutive, knew the media would be key to launching her brand.