'Tis The SeasonStart planning now to deck the malls with profits as the owner of a seasonal opportunity.
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A part-time business racks up full-time profits for CarlWiederaenders of Des Moines, Iowa, who operates his Calendar Clubstores from mid-September to mid-February each year. With 1997revenues of more than $2.4 million, Wiederaenders has alreadymarked his calendar for this year's holiday season.
As a temporary mall tenant, Wiederaenders is part of a growingtrend: entrepreneurs who capitalize on increased consumer trafficduring the winter holidays, October through December. "[Thebest time to] be in retail is when people are shopping,"Wiederaenders says. "And during the holidays, there are morepeople shopping than at any other time of the year."
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