Branding Your Business for Maximum ExposureOne social-good startup talks about how they've made their brand memorable in their local market--and how you can too.

You've finally opened up shop and made the business you've been dreaming about a reality. Now it's time to get the word out about your exceptional product/service and start finding customers.

This sounds like a daunting task, but take it from someone who's been through it, branding your company works if you have a plan.

Say hello to Sabrina Mutukisna, Tara Mutukisna and Jefferson Sevilla—co-founders ofThe Town Kitchen. Based in Oakland, Calif., the company prepares and delivers locally sourced, chef-prepared lunches. It hires, trains and mentors under-served youth to learn career skills with chefs and entrepreneurs.

Last year, The Town Kitchen was named aStartup to Watchby Staples and狗万官方.

More than just the lunches and the packaging, The Town Kitchen learned early on that a critical part of its branding is telling the story of the young people they hire and train. In this video, the co-founders how they approached branding and how others can leverage branding for maximum exposure.