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Bottoms Up!Here's what every online alcohol startup needs to know.

ByAmanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

When it comes to online retail, wine and spirits sales aren't the easiest areas in which to launch a startup. The licensing and regulation hassles alone can make even the staunchest entrepreneurs think twice. But those challenges didn't stop Jill Bernheimer from launching Domaine547--one of a new breed of sites that combine alcohol sales with online social networking features--in 2007.

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