Amazon Wants a Hit Series of Its OwnFor the second year in a row, Amazon is utilizing a crowdsourcing model to determine which of 10 series pilots currently available for live streaming will ultimately be given the green light.
ByGeoff Weiss•
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Amazonwants aHouse of Cardsof its own.
The digital retailer and streamer of programming through its Prime Instant Video service is hoping to seduce binge watchers by creating original content, treading a similar path forged byNetflixto swelling viewership and artistic acclaim.
But Amazon will not rely on network executives to program its airwaves, because viewers themselves have been tasked to decide which series will get the green light.
For the second year in a row, the company's production arm, Amazon Studios, hasreleased 10 pilots for free online streaming由Geico。观众会approximately two months to rate, criticize and opine, upon which Amazon will proceed with production based on crowdsourced feedback.
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While last April's initial run featured eight comedies and six children's shows, this is the first time that the company is tossing hour-long dramas into the mix in hopes of conceiving a flagship series of its own. These include cop dramaBoschand post-apocalypticThe After, from the creator ofThe X-Files.
Budgets and production value areon par with that of network competitors, Ron Price, director of Amazon Studios, toldThe Verge.
This year's batch of shows also includes three more comedies and five additional kids' series. Last year's running yieldedAlpha HouseandBetas, about dating app developers in California seeking an investor, though neither resonated to the extent of Netflix's award-winning hits likeCardsandOrange Is the New Black.
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