A New iPhone App Gives Local Businesses Marketing MuscleLocal business marketing goes mobile via MerchantCircle. How it works for one computer-repair shop that makes house calls.
ByJason Ankeny•
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Gino Orfitelli has the cure for whatever's ailing your PC, and he makes house calls.
The owner and self-appointed "chief geek" of Southington, Conn.-basedePRO电脑Repairoffers clients everything from setup to software installation to virus and spyware removal, specializing in home and office visits. That means Orfitelli is constantly on the go, so mobile technologies play an increasingly critical role in his day-to-day business.
"I run ePRO almost solely out of my iPhone," Orfitelli says. He relies on small-business-centric mobile applications to quote customers, track inventory and invoice jobs. "The iPhone allows me to do everything I need to do to keep the business moving."
