3 Lessons on Building Your Business for Creative EntrepreneursMarlo Hunter discusses the life of a freelance artist.

ByKaren Tiber Leland

Opinions expressed by Entrepreneur contributors are their own.

Thomas Barwick | Getty Images

On this episode of theThought Talk Podcast, I speak with Marlo Hunter, successful New York director, choreographer and now co-creator and founder ofThe Theatrical Culinary Project, an immersive play in development with chef Carla Hall from The Chew.

Hunter also coaches creative entrepreneurs on how to make the freelance life work from a business perspective. In this epidsode of the Thought Talk podcast, Hunter shares her own journey as a freelance artist as well as some of the challenges creative entrepreneurs face -- and what they can do about them.

Find the gap and fill it.

Being an entrepreneur takes a certain kind of fortitude, but being a creative entrepreneur brings some additional challenges. When the economy took a dip in 2009, Hunter, a director and choreographer, found herself without a creative job and with no supplemental income.

"Before I entered into this lifestyle, I wish somebody had collected for me all the tools -- mentally, emotionally and practically -- that I needed to be able to weather a freelance creative career successfully," jokes Hunter.

So Hunter did what all entrepreneurs who see a gap do -- she filled it. "I sat down and, in a week, I wrote an entire book, which I calledThe Freelance Artist's Manifesto," says Hunter.

Central to Hunter's tough love message is the idea that if you pick a creative freelance lifestyle, you have to "Pull yourself up by the bootstraps. You don't have time to navel gaze," she says. In particular there are three things Hunter says all creative entrepreneurs need to keep in mind.

记住,最终,你控制你ur perspective.

"There are so many things that you cannot control in a freelance life," says Hunter. "You and I could land in New York on the same day, get the same internship right out of the gate, and our careers will not look alike in any way, fifteen years down the line. You can't spend your time ogling other people's careers."

Hunter believes that freelancers who really embrace the notion that all they can focus on is their entrepreneurial path and how they choose to view it are the most successful. Yes, you may have been rejected, not gotten the gig you wanted, or had a rehearsal that went badly, but you have full control over the way you are going to view those circumstances and how you are going to use them to move yourself forward.

Accept that your life is not compartmentalized.

Hunter says that the difference between freelancers and what she calls "civilians" is that creative entrepreneurs don't have lives that are compartmentalized. "We are our work," says Hunter. "There is no such thing as leaving the office and coming home and trying to leave your work at the office. You are the office."

Surround yourself with supportive people who inspire you.

According to Hunter, creative freelancers need to be much more scrupulous about the people they surround themselves with. "As an artist, problems with a friend or family member impact our work on a daily basis and can sap your creative energy," Hunter says.

At one point, Hunter met Sasha Eden, and together they forged the idea of The Theatrical Culinary Project. "Now, it lives and we're working towards bringing it to life as I've always imagined it. It's exciting, and it goes to show you that you have to stick with it and find the right people to work with," says Hunter.

To learn more about Marlo Hunter's creative entrepreneurial journey andThe Theatrical Culinary Project, check out my interview with her on thisThought Talk Podcastepisode.

Wavy Line
Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Lelandis the founder ofSterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author ofThe Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Starting a Business

10 Common Obstacles to Avoid When Starting a Business

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.